From July 1, Hallmark channel will be known as Universal Channel, and oh my gosh it’s going to have mega sexy ident’s.
No seriously, it’s totally worth having a look at the video of the graphics that will be used worldwide for Universal Channel’s around the world, over at idents.tv (click! – there is also a link to download a better quality version from there). I’ve only ever watched Hallmark every now and then, but if it’s going to be that sexy, I have a feeling I’ll be flicking over much more often, just to admire it :)
